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Hear from the IAPP, ICO, IAF, Anonos and Acxiom on the following:

For those at the crossroads of trying to balance data value and privacy, this web conference teaches the fundamentals of EU General Data Protection Regulation-recommended pseudonymization and how it helps organizations to maximize data utility while increasing accountability, ethics and transparency.

Data drives commerce. It opens up opportunities for businesses to build on a global scale. But those opportunities have brought challenges in data innovation and utility, risk and the privacy of individuals. To date, commerce has experimented with consent to manage these risk and privacy challenges. But consent alone no longer works in many situations; we need to go above and beyond consent by itself. This webinar will look at a complement to consent, a technological application that is a “belt and braces” approach to balancing privacy and data value when consent does not work. Panelists will discuss how to fully maximize data value while maintaining privacy, through the use of GDPR-recommended pseudonymization safeguards, to achieve ethical data use, while maximizing data utility.

Join us for this data privacy education web conference to learn about this and more. You’ll hear from experts in the field about:

+What is the 5th Cookie working group (www.5thCookie.com), and what does it hope to achieve?
+How does the 5th Cookie approach leverage GDPR-recommended pseudonymization?
+How does it enable ethical advertising technology/real-time bidding?
+How to apply GDPR-recommended pseudonymization to other data uses (non-adtech/RTB)?
+What are the benefits of leveraging pseudonymization to enforce risk-based data governance policies?
+What do you gain when you can resolve conflicts between maximizing data value and protecting privacy?

Panelists:

+Paul Comerford, Principal Technology Policy Advisor, ICO UK Data Protection Authority

+Martin Abrams, Executive Director and Chief Strategist, International Accountability Foundation

+Gary LaFever, CEO, Anonos

+Dr. Sachiko Scheuing, CIPP/E, European Privacy Officer and Data Protection Officer, Acxiom

You’re an industry expert with knowledge to share. Showcase your industry expertise with our community February 24 – 28 in San Francisco. Get recognition from industry colleagues and take advantage of unparalleled networking opportunities with other cyber security and risk management professionals, industry authorities, and thought leaders from around the world.

Call for Speakers for Full Conference tracks and Learning Labs closes:
Friday, August 2 (11:59 PM Pacific Time).

Call for Speakers for Hackers & Threats tracks and RSAC Sandbox, closes:
Friday, August 16 (11:59 PM Pacific Time).

While Germany is the EU Member State with the largest economy and the highest population in Europe, the working of its data protection law is the most complex to understand.

Enforcement is split between the Federal level and the 16 separate Lander (state) Data Protection Authorities, and each Land has its own courts. Appeals can sometimes go to a higher federal court. In addition, regulatory traditions vary with some DPAs favouring a stricter interpretation of the law while others are more pragmatic.

Attending this one day conference will enable you to navigate this confusing landscape and understand how to take data protection law into account when doing business in Germany.

The optional afternoon roundtable will enable you to exchange experience in a confidential atmosphere with your peers, and discuss how you resolve your issues with others around the table.

Your marketing strategy is at risk! Learn how to keep reaching your customers with lawful profiling and personalized offers.

Along with other experts, hear from Christopher Docksey, Honorary Director General of EDPS on Thursday 16 April. Register now for the free webinar.

This Webinar, Legitimate Interest MicroSegmentation-Based Direct Marketing, is Part Two of a two-part webinar series in response to the Direct Marketing/AdTech industry being “up in arms” about:

1. The Dutch DPA decision widely reported as holding that commercial interests can never support Legitimate Interest processing (Anonos believes this misrepresentation of the decision is due to people reading only a Google Translate version of the one-page summary of the ruling versus the full 40+ page ruling, which is why Anonos is making an unofficial English translation available: https://www.privacytranslations.com/Dutch_DPA_Analysis_of_Tennis_Union_Fine_For_Selling_Personal_Data); and

2. ICO attempts to do away with Legitimate Interests as a legal basis for direct marketing.

Part One of this two-part webinar series was held on 19 March, Pseudonymisation-Enabled Legitimate Interest Processing, which initially had approximately 200 registrants prior to the Internet Advertising Bureau (IAB) and the Data & Marketing Association (DMA) putting out a “call-to-arms” to their members to sign up to learn how Pseudonymisation can help save Direct Marketing and AdTech – which drove registrations to over 700 people – see FAQs (https://www.anonos.com/pseudonymisation-webinar-faq) and transcript/replay from the webinar (https://www.anonos.com/legitimate-interest-processing-webinar).

Certification Training September 29-30
Workshops September 30
Conference October 1-2
Austin

Certification Training April 25-26
Active Learning April 26
Conference April 27-28
Washington, DC